The Benefits of Integrated Home and Garden eCommerce in 2024

The home and garden sector saw rapid growth during COVID-19, increasing in worth from £1.6 billion in 2020 Q1 to £2.1 billion in 2020 Q4. The popularity of buying home and garden products online has also seen an increase with 20% of global shoppers buying home and garden products online in Q2 of 2023. These unprecedented rates of growth have resulted in several benefits and challenges for home and garden eCommerce brands.

The Importance of Integration for Home and Garden eCommerce

Consumers are now more likely to shop online for homeware and garden items than they were pre-pandemic, however, due to the huge variability in product size, weight, colour, and utility, establishing customer expectations with online listings can be challenging. This product variability can also cause difficulty when it comes to physical stock management.

If you are the owner of a home and garden eCommerce business, to optimise for profitability your business needs to account for four specific challenges:

1. Barrier to sale
2. Returns rates
3. Stock management
4. Seasonal demand

This post explores how integration can help in these areas.

Barrier to Sale

Listing quality is a key lever of eCommerce growth. Due to the nature of the home and garden sector, consumers are particularly wary of purchasing items online without adequate visual representations and descriptions. If Homer Garden can’t clearly see the product dimensions when browsing, chances are he’s not going to run the risk of ending up with a six-foot gnome at the foot of his garden. Home and garden eCommerce consumers expect this information to be readily available.

Creating and maintaining listings across multiple platforms can be an arduous task when the data input requirements are slightly different for each sales platform. Integrating your sales platforms saves hours in data input and ensures the best possible listing quality.

Return Rates

Home and garden items such as furniture, BBQs, six-foot terracotta gnomes, and other large stock pieces, are costly to return and can have a big impact on your bottom line.

Unintegrated systems not only increase the likelihood of poor listing quality, but they also allow for a higher probability of human error, resulting in incorrect item dispatch or delays in distribution. These factors increase returns rates, something that can be incredibly damaging for a sector with already expensive shipping needs.

Integrated systems reduce the likelihood of returns, by simplifying the listing process and diminishing the likelihood of human error.

Physical stock management

Home and garden inventory can be difficult to physically manage. With warehouse rental costs increasing by 10% in 2023, it becomes vitally important that further money is not wasted on unoptimised warehouse management. The larger and more cumbersome your stock, the higher the demands on your warehouse staff. High-cost staffing needs are further exacerbated when systems are not integrated.


Unintegrated systems require repetitive manual processes that result in an inefficient use of staff time. When these processes are automated, staff time can be reallocated to physical stock management, improving both time and cost efficiency. 

Seasonal Demand

Although all ecommerce industries are likely to experience an annual peak and therefore a slower season, this can be especially prominent in the home and garden sector. Garden ecommerce in particular can feel the brunt of imbalanced seasonal buying behaviours. No one wants their six-foot terracotta gnome to arrive in the dead of winter, that would be ridiculous.

With such seasonally reliant product performance, a strong reporting strategy is essential in providing a clear understanding of stock positioning. Building reports based on multiple unintegrated platforms can be complex, unreliable and time-consuming. Integrating business systems supports a clear and relevant reporting structure. These reports can be used as the basis of a buying strategy that alleviates stockouts during peak season and excess inventory during off-peak periods.

Integrating your home and garden eCommerce platforms helps your business in four key ways:

• By supporting high-quality listings across all sales platforms and therefore minimising the barrier to purchase.
• By better setting customer expectations and minimising the risk of human error, in turn reducing returns rates.
• By optimising the time efficiency of your staff, therefore improving the physical management of your stock.
• By creating clear and reliable reports that improve understanding of stock positioning and help to cater to seasonal demand.

Get in touch if you would like to find out more about integrating your platforms as a home and garden eCommerce business.