We’re delighted to announce that today FOG Software Group (part of Constellation Software) has completed its acquisition of the Volo Commerce Origin platform. This is exciting news for the existing team working on the product as well as.
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The intellectual property to create your specific products is arguably the most crucial thing any brand or manufacturer owns. That brand is the key to differentiation and escaping commoditisation – the race to the bottom, for goods that.
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In a challenging consumer goods market where offline retailers are struggling, brands are looking to new revenue sources. Primarily, this takes the form of direct sales through digital channels. Today we’ll cover why and how.
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Brands who both sell wholesale and through direct channels need to get to grips with the dangers of channel conflict. In the worst instances, the brand’s direct presence ends up in competition with its retail partners for the same customers..
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Factfile: 88% of shoppers will visit a physical store over the Black Friday weekend, up 6% from 2017, but 68% plan to do most of their shopping online. (Natural Insight)On average, shoppers expect to spend $57 more on Black Friday.
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Apparel makers are struggling to stand out from the crowd in a saturated and noisy apparel market, but the latest results from one UK brand have shown that it’s still totally possible to achieve impressive growth after over three decades in.
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Increasing direct-to-consumer or B2C sales is a key goal for most consumer goods manufacturers, but many are unsure where to begin. In this series, we’ll be explaining the basic elements that underpin a successful direct-to-consumer.
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For wholesale-only manufacturers, margin growth is a challenge. Distribution and retail partners push hard to get low buying rates, as they are in turn pressured by shrinking retail margins and lower footfalls in physical stores. This.
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